Book
Strategic Marketing
Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today
დამატებითი ინფორმაცია
- ISBN: 0256033706
- ფიზიკური აღწერილობა: 679 p.
- გამომცემლობა: Homew. Irwin Professional Publishing 1987
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ხელმისაწვდომი ასლები
- 2 of 2 copies available at შზსუ-ს ბიბლიოთეკები.
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- 0 current holds with 2 total copies.
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| მდებარეობა | ინვენტარის ნომერი / ასლის შენიშვნები | შტრიხკოდი | თაროზე განთავსების ადგილი | სტატუსი | დასაბრუნებელია |
|---|---|---|---|---|---|
| მთავარი ბიბლიოთეკა | IBSU 658.802 C-87 064 | IBSU001747064 | Stacks | Available | - |
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