Book
Marketing Management
For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution
დამატებითი ინფორმაცია
- ფიზიკური აღწერილობა: 480 p.
- გამომცემლობა: NY McGraw-Hill Education (ISE Editions) 1982
ხელმისაწვდომი ასლები
- 2 of 2 copies available at შზსუ-ს ბიბლიოთეკები.
დაჯავშნა
- 0 current holds with 2 total copies.
Show All Copies
| მდებარეობა | ინვენტარის ნომერი / ასლის შენიშვნები | შტრიხკოდი | თაროზე განთავსების ადგილი | სტატუსი | დასაბრუნებელია |
|---|---|---|---|---|---|
| მთავარი ბიბლიოთეკა | IBSU 00401B 064 | IBSU001752064 | Stacks | Available | - |
| LDR | 00832nam a2200157Ia 45e0 | ||
|---|---|---|---|
| 001 | 1656 | ||
| 003 | IBSU | ||
| 008 | 180311s9999 xx 000 0 und d | ||
| 035 | . | ‡aIBSU001752 | |
| 041 | . | ‡aENG | |
| 100 | 1 | . | ‡aJoseph P. Guiltinan |
| 245 | 1 | 0. | ‡aMarketing Management |
| 260 | . | ‡aNY | |
| 260 | . | ‡bMcGraw-Hill Education (ISE Editions) | |
| 260 | . | ‡c1982 | |
| 300 | . | ‡a480 p. | |
| 520 | . | ‡aFor business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution | |
| 852 | . | ‡t1 ‡pIBSU001752064 ‡j00401B ‡xcirculating ‡xvisible ‡xholdable ‡bIBSUMAIN ‡bIBSUMAIN ‡cStacks ‡g101 ‡zAvailable ‡y0 | |
| 905 | . | ‡uegadmin | |
| 901 | . | ‡a1656 ‡b ‡c1656 ‡tbiblio ‡soclc | |
