Book
International dimensions of business policy and strategy
This text shows the reader that corporate strategy must take into consideration the global aspect of its external environment. It focuses clearly on the internationalization of competition and markets, and discusses subsequent changes in corporate strategies. The coverage not only includes the normal functional strategies of production, finance and marketing, but also the issues of locational strategies, market penetration, technology transfer and corporate social responsibility from a global perspective.
დამატებითი ინფორმაცია
- ISBN: 0534062644
- ფიზიკური აღწერილობა: 204 p.
- გამომცემლობა: Boston South-Western 1986
ხელმისაწვდომი ასლები
- 1 of 1 copy available at შზსუ-ს ბიბლიოთეკები.
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| მდებარეობა | ინვენტარის ნომერი / ასლის შენიშვნები | შტრიხკოდი | თაროზე განთავსების ადგილი | სტატუსი | დასაბრუნებელია |
|---|---|---|---|---|---|
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| 260 | . | ‡c1986 | |
| 300 | . | ‡a204 p. | |
| 520 | . | ‡aThis text shows the reader that corporate strategy must take into consideration the global aspect of its external environment. It focuses clearly on the internationalization of competition and markets, and discusses subsequent changes in corporate strategies. The coverage not only includes the normal functional strategies of production, finance and marketing, but also the issues of locational strategies, market penetration, technology transfer and corporate social responsibility from a global perspective. | |
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