Recent years have seen a dramatic change in the relationship between online media and the ‘audience’, and user–generated content is a common feature of news websites. Control over the contents of the media space, once held by traditional news outlets, today is shared by bloggers and other social media participants Such an environment requires a significant conceptual and practical shift for journalists, who face a rapid and radical decline in their power to oversee the flow of information. The ability to productively incorporate user contributions within traditional media spaces is becoming a vital skill This book is based on a collaborative research project by a team of journalism scholars from Europe, North America and Israel.