Book
Media management : a casebook approach
Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers.
დამატებითი ინფორმაცია
- ISBN: 978-0-8058-6197-6
- ფიზიკური აღწერილობა: 414
- გამომცემლობა: NY Routledge 2008
ხელმისაწვდომი ასლები
- 1 of 1 copy available at შზსუ-ს ბიბლიოთეკები.
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| მდებარეობა | ინვენტარის ნომერი / ასლის შენიშვნები | შტრიხკოდი | თაროზე განთავსების ადგილი | სტატუსი | დასაბრუნებელია |
|---|---|---|---|---|---|
| თამარ შიოშვილის ბიბლიოთეკა | IBSU 302.230 M-46 064 | IBSU100438064 | Stacks | Available | - |
| LDR | 01087nam a2200133Ia 45e0 | ||
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| 020 | . | ‡a978-0-8058-6197-6 | |
| 041 | . | ‡aENG | |
| 100 | 1 | . | ‡a Lacy, Stephen, 1948-; Wicks, Jan LeBlanc; Sohn, Ardyth Broadrick, 1946-; Sylvie, George; |
| 245 | 1 | 0. | ‡aMedia management : a casebook approach |
| 260 | . | ‡c2008 ‡aNY ‡bRoutledge | |
| 300 | . | ‡a414 | |
| 520 | . | ‡aMedia Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. | |
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| 905 | . | ‡uegadmin | |
| 901 | . | ‡a28358 ‡bAUTOGEN ‡c28358 ‡tbiblio ‡soclc | |
