This best-selling text brings all the pieces of business communication together to give students a realistic understanding of the fundamental concepts of business communication. The text powerfully demonstrates how to communicate effectively through real-world company examples and real-life business situations. With practical, realistic assignments, students learn the concepts behind effective communication while developing and refining their skills to compete more successfully in today's job market. - See more at: http://catalogue.pearsoned.co.uk/educator/product/Business-Communication-Today-7E/9780130928580.page#sthash.cc0rSAIS.dpuf