Book
On deadline : managing media relations
დამატებითი ინფორმაცია
- ISBN: 9781478646051
- ფიზიკური აღწერილობა: 228 p.
- Edition: Sixth edition
- გამომცემლობა: Long Grove, IL: Waveland Press, Inc., 2021.
წიგნის აღწერილობა
| Formatted Contents Note: | Getting started: setting up your program -- News: defining news and newsmakers in a complex world-- Tools of the trade: from ANRs to Gen Z -- Reporters: helping them meet their objectives -- Spokespersons: training and briefing them for their role-- Ethical and legal issues: how to avoid a crisis of character -- Media events: how to make them work for you -- Going global: how to manage international media relations -- Crisis planning: how to anticipate and manage emergency situations-- Measurement and evaluation: how to know if you are achieving your objectives -- The future: expanding your counselor role |
Search for related items by subject
| თემა: | Mass media and business მასმედია და ბიზნესი Public relation საზოგადოებასთან ურთიერთობა |
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| მდებარეობა | ინვენტარის ნომერი / ასლის შენიშვნები | შტრიხკოდი | თაროზე განთავსების ადგილი | სტატუსი | დასაბრუნებელია |
|---|---|---|---|---|---|
| მთავარი ბიბლიოთეკა | IBSU 302. 23 H 84 064 | IBSU028050064 | Stacks | Available | - |
| LDR | 00620cam a2200205Ka 4500 | ||
|---|---|---|---|
| 001 | 30582 | ||
| 003 | IBSU | ||
| 005 | 20250219103101.0 | ||
| 008 | 070101s xx und d | ||
| 020 | . | ‡a9781478646051 | |
| 035 | . | ‡aIBSU028050064 | |
| 041 | . | ‡ ENG | |
| 100 | 1 | . | ‡aHoward, Carole M. |
| 245 | 1 | 0. | ‡aOn deadline : managing media relations |
| 250 | . | ‡aSixth edition | |
| 260 | . | ‡aLong Grove, IL: ‡bWaveland Press, Inc., ‡c2021. | |
| 300 | . | ‡a228 p. | |
| 505 | 0. | ‡aGetting started: setting up your program -- News: defining news and newsmakers in a complex world-- Tools of the trade: from ANRs to Gen Z -- Reporters: helping them meet their objectives -- Spokespersons: training and briefing them for their role-- Ethical and legal issues: how to avoid a crisis of character -- Media events: how to make them work for you -- Going global: how to manage international media relations -- Crisis planning: how to anticipate and manage emergency situations-- Measurement and evaluation: how to know if you are achieving your objectives -- The future: expanding your counselor role | |
| 650 | 4. | ‡aMass media and business | |
| 650 | 4. | ‡aმასმედია და ბიზნესი | |
| 650 | 4. | ‡aPublic relation | |
| 650 | 4. | ‡aსაზოგადოებასთან ურთიერთობა | |
| 700 | 1 | 0. | ‡aMathews , Wilma J. |
| 700 | 1 | 0. | ‡aHorsley, Suzanne |
| 901 | . | ‡a30582 ‡bAUTOGEN ‡c30582 ‡tbiblio | |
