Book
Social marketing : behavior change for good
დამატებითი ინფორმაცია
- ISBN: 9781071851647
- ფიზიკური აღწერილობა: 545 p.
- Edition: Seventh edition
- გამომცემლობა: Los Angeles: SAGE, 2024.
წიგნის აღწერილობა
| Formatted Contents Note: | Chapter 1. Defining and Distinguishing Social Marketing -- Chapter 2. 10-Step Strategic Planning Model -- Chapter 3. Research Options -- Chapter 4. Behavior Change Theories, Models, and Frameworks --Chapter 5. Step 1: Social Issue, DEI Considerations, Purpose, Focus, and Step 2: Situation Analysis -- Chapter 6. Step 3: Selecting Priority Audiences -- Chapter 7 Step 4: Behavior Objectives and Target Goals -- Chapter 8. Step 5: Audience Insights -- Chapter 9. Step 6: Crafting a Desired Positioning -- Chapter 10. Step 7.1: Product: Creating a Product Platform -- Chapter 11. Step 7.2: Price: Determining Incentives and Disincentives -- Chapter 12. Step 7.3: Place: Making Access Convenient and Pleasant -- Chapter 13. Step 7.4: Promotion: Deciding on Messages, Messengers, Creative Strategies, and Communication Channels -- Chapter 14. Step 8: Monitoring and Evaluation --Chapter 15. Step 9: Budget and Funding Plans -- Chapter 16. Step 10: Implementation and Sustaining Behaviors Plans |
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| თემა: | Behavior modification ქცევის მოდიფიკაცია Social marketing სოციალური მარკეტინგი |
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| მდებარეობა | ინვენტარის ნომერი / ასლის შენიშვნები | შტრიხკოდი | თაროზე განთავსების ადგილი | სტატუსი | დასაბრუნებელია |
|---|---|---|---|---|---|
| მთავარი ბიბლიოთეკა | IBSU 658.8 L 47 064 | IBSU028046064 | Stacks | Available | - |
| LDR | 00620cam a2200205Ka 4500 | ||
|---|---|---|---|
| 001 | 30587 | ||
| 003 | IBSU | ||
| 005 | 20250220074321.0 | ||
| 008 | 070101s2024 eng d | ||
| 020 | . | ‡a9781071851647 | |
| 035 | . | ‡aIBSU028046 | |
| 100 | . | ‡aLee, Nancy R. | |
| 245 | . | ‡aSocial marketing : behavior change for good | |
| 250 | . | ‡aSeventh edition | |
| 260 | . | ‡aLos Angeles: ‡bSAGE, ‡c2024. | |
| 300 | . | ‡a545 p. | |
| 505 | o. | ‡aChapter 1. Defining and Distinguishing Social Marketing -- Chapter 2. 10-Step Strategic Planning Model -- Chapter 3. Research Options -- Chapter 4. Behavior Change Theories, Models, and Frameworks --Chapter 5. Step 1: Social Issue, DEI Considerations, Purpose, Focus, and Step 2: Situation Analysis -- Chapter 6. Step 3: Selecting Priority Audiences -- Chapter 7 Step 4: Behavior Objectives and Target Goals -- Chapter 8. Step 5: Audience Insights -- Chapter 9. Step 6: Crafting a Desired Positioning -- Chapter 10. Step 7.1: Product: Creating a Product Platform -- Chapter 11. Step 7.2: Price: Determining Incentives and Disincentives -- Chapter 12. Step 7.3: Place: Making Access Convenient and Pleasant -- Chapter 13. Step 7.4: Promotion: Deciding on Messages, Messengers, Creative Strategies, and Communication Channels -- Chapter 14. Step 8: Monitoring and Evaluation --Chapter 15. Step 9: Budget and Funding Plans -- Chapter 16. Step 10: Implementation and Sustaining Behaviors Plans | |
| 650 | 4. | ‡aBehavior modification | |
| 650 | 4. | ‡aქცევის მოდიფიკაცია | |
| 650 | 4. | ‡aSocial marketing | |
| 650 | 4. | ‡aსოციალური მარკეტინგი | |
| 700 | 1 | 0. | ‡aKotler, Philip |
| 700 | 1 | 0. | ‡aColehour, Julie |
| 901 | . | ‡a30587 ‡bAUTOGEN ‡c30587 ‡tbiblio | |
