Introduction -- The origins of rhetoric -- Enthymeme -- Ethos, logos, pathos -- The five canons -- Dispositio -- Kairos; Decorum -- Epicheireme -- Metaphor -- synecdoche & Metonymy; Catachresis -- Simile & Analogy -- Irony -- Meiosis & litotes; Hyperbole -- Sententia & exemplum -- Distinctio ; Euphemism & dysphemism -- Rhetorical questions -- Paradox, oxymoron, & adynaton -- Praeteritio & apophasis; Zeugma -- Concessio; Procatalepsis -- Repetition -- Parallelism; Antithesis, chiasmus & antimetabole -- Alliteration & assonance; Onomatopoeia -- Amplification; Tricolon -- Hyperbaton -- Wit & wordplay -- Epicrisis, anamnesis, & allusion; Apossiopesis -- Pathologies of style -- Appendix: Technical terms.